Reichheld; the one writer you need to know Outline

Reichheld; the one writer you need to know - Outline Example In that regard, the researcher intends to identify whether the works of Reichheld bear meaning or they are simply works of a marketer. This paper would contain an assessment of one of Reichheld’s articles in regards to a study he conducted, and relate this to academic literature relevant to marketing. The Bain and Companys loyalty practice is founded by Fred Reichheld. The loyalty practice is designed to assist firms in attaining their organizational objectives and producing sustainable outcomes which can be achieved through an enhanced consumer and employee loyalty. Reichheld joined the company in 1978, whose duties encompass leadership activities, mainly concerning the context of Vompensation and Nominating and Management committees across the globe. He eventually became the first Bain fellow of the company in 1999. Being a Bain fellowed allowed him to delve into research and writing while being employed in the firm. In line with Reichhelds work, he was able to associate the connection between loyalty and profit through studying retention on the end of the customers and employees (Reichheld, 2011). He is also known as the author of bestselling books with the Harvard Business Review Press, which are as follows: (1) The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value; (2) Loyalty Rules! How Todays Leaders Build Lasting Relationships; and (3) The Ultimate Question. Some of his works include the NetPromoter framework, which was introduced in his book "The Ultimate Question". The NetPromoter framework has been utilized by various large corporations, which includes General Electric, Apple and American Express, to name a few. Apart from being an author, Reichheld is also a renowned speaker among various major business forums. In fact, Reichheld has been awarded as one of the 25 most influential consultants by the Consulting magazine in the survey they have processed in

How did september 11 change the life of socities Research Paper

How did september 11 change the life of socities - Research Paper Example There have been several changes within the American society ever since the attacks which has literally affected the lives of many people. Civil liberties have been subject to changes and in order to protect the country from further attacks several policies and security measures at airports and other important places have been stepped up which has posed serious restrictions to civil liberties. This has resulted in a changed psychology among the American people about their country, politics, world society and their security (Kelly; Schmidt; 9-11 Social Consequences). Considering the magnitude of the 9/11 attacks such restrictions and societal changes are not surprising as the country is in a dire need to safeguard both its people and resources. No country can afford to lose manpower and property to terrorism and given the potential strength of America, it has been able to overcome the destruction mainly owing to its people who remain unified in their fight against terrorism following t he attacks. The American society has indeed become vulnerable to attacks by terrorists mainly owing to its open frontiers, greater allowance to civil liberties, lack of any discrimination towards people, a free market and the rights enjoyed by the people to live a free life on their own terms. All of these were against the moral beliefs of the terrorists and which led them to attack the country and show the American people that their nation was indeed vulnerable and that its security could also be under constant threat. However, while the attacks were made with the intention of creating animosity among the diverse American population, it did, in fact create a more unified America. This has become a reality despite the series of civil restrictions and stricter policies that have been imposed on innocent Americans. This can be mainly attributed to the changes that occurred with the country during the 20th century which made the country more tolerable. This is the same country which ha d banned the teaching of German language after the First World War and the imprisonment of Germans, Japanese and Italians following the Second World War. Over the years the American people have developed the culture of â€Å"not judging the others†. This attitude has allowed people to rationalize the actions of others though there were some incidents targeting Muslims immediately after the attacks. However, these incidents were relatively small in number; even though they are deplorable. In addition the attacks also lead to a social cohesion among the people as those who survived the attacks showed a great willingness to help the wounded and the deceased (9-11 Social Consequences). This indeed has been a positive outcome of the attacks as aid from all around the world poured in and many thousands of people volunteered to secure people from the debris. However, this volunteering has been mainly from children belonging to the upper-middle class background as they have begun to show greater interest in public life, civic engagement, politics and society. However, the same has not been found with children belonging to the working class sector as they know that despite all their efforts they would ultimately land up in some firm working round the clock. Hence the post 9/11 attacks did witness a gap in the social class and many experts see this gap as that between the rich and the poor

Investigating Special Education Essay Example for Free

Investigating Special Education Essay The DSP is committed to making sure all students with disabilities have equal education. The DSP offers a variety of services for disabled children. They have a Disability Specialist that identifies the disabled student’s personal needs. 2. National Collaborative on Workforce and Disability (NCWD) http://ncwd-youth. info Is a source for information about work and youth’s with disabilities. They are experts in employment, education, disabilities and the development of workforce and family issues. 3. OSERS-Office of Special Education and Rehabilitative Services www. 2ed. gov/about/offices/list/osers/nidrr/index. htm This is a main federal agency that supports training, applied research and development to improve the lives of people with disabilities. They are known for generating new knowledge and promoting and improving the disabled person’s ability to perform normal everyday task of their choice in a community setting. 4. Team (START) Special Needs Technology Assessment Resource Support Nsnet. org/start/learning. pdf There is a lot of technology available today where students can learn to cope with their learning disabilities to use technology, programming team, the teacher should understand the nature of the different learning by diagnosis and assessments. This only works if the technology matches the student’s needs. (Annapolis Valley Regional School Board 1996) 5. The National Education Association (NEA) www. nea. org/specialed The National Education Association supports a free, appropriate public education for all students with disabilities in a least restrictive environment, which is determined by maximum teacher and parent/guardian involvement. There must also be a full continuum of placement options, services, and delivery models available to students with disabilities. (National Education Association, 2002-2013). 6. Special Needs Center www. friendshipcircle. org/ This is a nonprofit organization that put teens and special needs people together to help them form a bond of friendship and they participate in many different weekly and seasonal programs. There are 25 weekly and seasonal programs. 7. Special Education Support Services (SESS) www. projectgenesis. us/. SESS is approved by the Connecticut Department of Education Transition Program for students with intellectual disabilities. The program includes job explorations, daily living skills assessment instruction, accessing community resources, social interactions and application of functional academics like budgeting the community and vocational assessments most students receive support in behavioral or social areas that have hindered them from growing and learning in the past (Justin Fox, Mentor) 8. National Center for Learning Disabilities www. ncld. org Your child has the right to a free and appropriate public school education. Getting involved in his or her education is among the most important things you can do as your childs advocate. As youll see below, you have a right to be a part of every decision regarding your childs education, including the process of finding out if your child needs special services. You know your child best, and your input should be considered at every opportunity. (NCLD Editorial Team) 9. Michigan Law Center www. lawfirmdetroitmichigan. com/ They are dedicated to providing effective comprehensive plans for families with children with special needs. They handle medical issues, financial issues, and social issues. They also help families find the resources they need. 10. The M. O. R. G. A. N Project www. themorganproject. org/ The M. O. R. G. A. N Project is a community based organization of volunteers who promotes awareness and facilitates support for parents with special needs children. They also enhance the Quality of Life for these families (Robert and Kristen Malfara, 2013) 11. American Academy of Child and Adolescent Psychiatry www. aacap. org/ They state that children with special needs are entitled to receive additional services or accommodations throughout their years in public schools. Every child deserves a free appropriate education in a least restrictive environment available. Three Federal Laws apply especially to special needs children. 12. SOS Children’s Village, their motto is a loving home for every child. www. sos-usa. org/ As the most universally ratified human rights instrument, the United Nations Convention on the Rights of the Child, spells out those basic human rights that all children everywhere are entitled to. Its underlying values, or guiding principles, serve as a constant reference for the interpretation and implementation of childrens rights. (SOS) 13. Stand-Up (Stand University for Parents) stand. org/national/action/stand-up This is a research based family engagement course for parents with children in elementary school. They focus on actionable steps for parents to learn how to get involved in their child’s education and they make sure the child is ready for college if they choose to go. 14. Special Education News www. specialednews. com/ This site says that remedial instruction is aimed at improving an ability or skill in each student with special needs. They use many different techniques, for example, repeating information, more practice session, explain several times and devoting time o work on the student’s skills. The teacher leads them through the process. 15. Mission Valley Special Education Local Plan (SELPA) www. fremont. k. 12ca. us/Page/302 The Mission Valley Community Advisory Committee (CAC) brings together parents and professionals to promote the education of children with special needs. The CAC sponsors events to support awareness of parent’s rights, services available within the Tri-City community, and increase disability awareness. (Judith Cameron, Director, Special Services Mission Valley, SELPA) References: Disabled Students Program dsp. berkeley. edu/ National Collaborative on Workforce and Disability (NCWD) http://ncwd-youth. info OSERS-Office of Special Education and Rehabilitative Services www. 2ed. gov/about/offices/list/osers/nidrr/index. htm Team (START) Special Needs Technology Assessment Resource Support Nsnet. org/start/learning. pdf National Education Association (NEA) www. nea. org/specialed Special Needs Center www. friendshipcircle. org/ Special Education Support Services (SESS). www. projectgenesis. us/ National Center for Learning Disabilities www. ncld. org Michigan Law Center www. lawfirmdetroitmichigan. com/ The M. O. R. G. A. N Project www. themorganproject. org/ American Academy of Child and Adolescent Psychiatry www. aacap. org/ SOS Children’s Village, their motto is a loving home for every child. www. sos-usa. org/ Stand-Up (Stand University for Parents) stand. org/national/action/stand-up Special Education News www. specialednews. com/ Mission Valley Special Education Local Plan (SELPA) www. fremont. k. 12ca. us/Page/302.

Economy Society And Sustainable Development Environmental Sciences Essay

Economy Society And Sustainable Development Environmental Sciences Essay Carter (2001) Sustainable development is an indefinite concept with a meaning that is complex and challenged. Dresner (2002:63) has argued that sustainability is like other essential political ideas, such as liberty and justice, which are contestable concepts. However, people may not agree on the exact meaning, does not mean that there is no meaning at all. European Commission (EC) (2009:7) Sustainable development is a fundamental and all-embracing objective that aims to; continuously improve the quality of life and well-being for present and future generations, by linking environmental, economic and social-political sustainability. Dunlap and Van Liere (1978) developed the New Environmental Paradigm (NEP) scale that is widely used to calculate peoples changing world beliefs from a human dominant view (Dominant Social Paradigm (DSP) Technocentric) to an ecological one NEP (Ecocentric). Turner et al., 1996 have taken the technocentric, ecocentric viewpoints and have separated them int o a broader division between technocentric and ecocentric approaches. Contested concept There are many concepts but the most widely used definition, taken from the World Commission on Environmental and Development (WCED 1987 chapter 2) is that sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. This definition sets out the two key concepts of needs and limitations. The concept of needs should give an overriding priority to the needs of the worlds poor, both North and South. The concept of limitations is the idea of limitations imposed by the state of technology and social organization on the environments ability to meet present and future needs. Mainstream sustainable development (Barrows, 1999) typically supports some economic growth (within limits), the appliance of science, technology, environmental knowledge and effective conservation to world development. While still maintaining basic human needs for all, maintaining ecological integrity and showing concern for in tergenerational, intergroup and interspecies equity. Policy context Most analysts agree that sustainable development emerged from the environmental movement of the 1950s and 1960s. This movement was concerned about human activity having severe and negative impacts on the planet, and that patterns of growth and development would be unsustainable if they continued unchecked. As (John Stuart mill 1806 to 1873) said economic growth could only be temporary in a world of scarce natural resources in which population constantly pressed for land and food reserves. To understand how sustainable development came into public policy and to the forefront, it is important to be aware of the political context in which it operated. In 1972 at Stockholm conference there had been a growing awareness of environmental problems associated with new global worries about climate change, ozone depletion and biodiversity loss. Sustainable development was given a broader meaning in Our Common Future which was published by the World Commission on Environment and Development (WCED, 1987), and is commonly referred to as the Brundtland Report. The direct result of the Brundtland Report was in 1992 at the United Nations Conference on Environmental and Development (UNCED) in Rio de Janeiro that is often called the Earth Summit. This meeting was to highlight global concerns about the environment and economic development and help find ways to stop the destruction of irreplaceable natural resources and pollution of the planet. The UN General Assembly dedicated its 19th Special Session (UNGASS-19) in June 1997 to design a Programme for the Further Implementation of Agenda 21 (United Nations, 2012). In 2002 Johannesburg a follow-up conference was, assembled to renew the global commitment of the Rio Declaration. This World Summit on Sustainable Development (WSSD) agreed on the Johannesburg Plan of Implementation (JPOI) to proceed with the implementation of sustainable development. The UN General Assembly agreed to adopt a Resolution on 24th December 2009 to hold the United Nations Conference on Sustainable Development (UNCSD) in Rio de Janeiro 2012. Measures of ecological beliefs Dunlap and Van Liere (1978) developed the New Environmental Paradigm (NEP) scale, which is one of the most accepted measures of ecological beliefs and attitudes for evaluating peoples environmental attitudes. This scale is a widely used to calculate peoples changing world views from a human dominant view i.e. Dominant Social Paradigm (DSP) to an ecological one i.e. NEP, where humans are part of nature. The DSP, positing is towards endless development, growth of the markets, acquiring personal wealth and these attitudes can contribute to environmental degradation. The DSP is then incompatible with the NEP because it highlights the destruction of ecosystems caused by progressive industrial production. The NEP has a very strong extrinsic value that is sceptical about human ability to understand the natural worlds sufficiently well to prevent doing serious damage to the environment if growth goes on. Dominant social paradigm The dominant social paradigm (DSP) is more prominent in Western industrial civilization. With the Scientific Revolution of the 17th century and the emergence of liberal social theory came the origins of the technocentric which believed that man has power over nature (Daly and Cobb, 1994). A technocentric view that nature (Gladwin et al., 1995) is both infinite supplies of physical resources i.e. raw materials, energy, soil, air and water which is, used for the benefit of humanity. The more industrialised a country is or more a developing country try to mimic Western industrial cultures the more that countrys receiving environment declines due to pollution and ecological degradation (Roome, 1998). The DSP has weak sustainability elements and its relation to growth, consumption behaviours measured by Gross Domestic Product (GDP); have strong intrinsic relation to human centred ethics and self-egotistical enhancements. Even though DSP is neoclassical, the economist Adam Smith 1723 to 17 90 warned against monopolies and mercantilism. His theory was that markets are motivated towards the public good by an invisible hand which has made him a venerated figure among free market doctrinaires. New environmental paradigm (Milbrath, 1996 cited by Douthwaite, 2000) The New Paradigm (NEP), on the other hand, says that growth must never continue past the point at which it begins to endanger long-term sustainability. NEP individuals are more environmentally concerned and have ecocentric perspectives which tend to acknowledge the presence of environmental limits, strong in sustainability with nature centred ethics that believe it is rarely if ever justifiable to damage ecosystems in the pursuit of self-enhancement (Hunter and Rinner, 2004). In addition, NEP looks at post consumerism and the Genuine Progress Indicator (GPI) that has a strong ecocentric economic value. Nature in the NEP is viewed upon as having limited resource that is delicately balanced and subject to detrimental human intrusion. Thomas Robert Malthus said that man, sooner or later, universally, will run up against himself; that the population of mankind will eventually outstrip mans ability to supply himself with the necessities of life. Devastation can happen at low population levels but it is reasonable to say that up to a point population increase becomes a socio-economic problem only if food production technology fails to keep up (Barrows, 1999). Technocentric and ecocentric philosophy (Turner et al., 1996 cited by DAlisa 2007) divided sustainability, into technocentric and ecocentric. This viewpoint allows a broader division between technocentric approach and ecocentric approach (Figure 1). After sub, categorising the technocentric approach, ethics and level of sustainability there became abundance technocentric and technocentric accommodating. The definition of abundance technocentric, technocentric-accommodating philosophies, ethics and values is they rely on the advanced growth of technologies to help develop substitutes for the shortage of natural resource and pollution problems. Ecocentric was sub, categorised into communitarian ecocentric and radical ecocentric. Both of these ecocentric philosophies try to find an acceptable equilibrium between human social systems and the ecosystem. Figure Turner, Pearce and Bateman, 1996 cited in DAlisa 2007 shows a broader division between technocentric approach and ecocentric approach. Personal philosophy Personal ethics and values I personally believe I am an accommodating-technocentric. An accommodating-technocentric believes it is necessary to consider and also place a monetary value on the environment (DAlisa, 2007). An accommodating-technocentric approach recognizes that we must protect the environment, which is important to support all life and future economic growth. Eco-efficiency is the key word for this 21st century, which is possible through the support of green technologies (DAlisa, 2007). While growing up with my grandparents they taught me how to hunt animals, fish and grow food on the limited land we owned. Little did I know this was the beginning of what is termed permaculture. I have worked in engineering, electrical multinational companies in Ireland and abroad for 23 years, which have used Best Available Techniques (BAT). The companies I have worked for have used innovative technology to help other companies reduce their emissions to the environment but also to use resources more efficiently. After losing my job I returned to education and presently studying Environmental and Natural Resource Management which provides a comprehensive knowledge of the science and management of the environment through modules like Sustainable development, sustainable energy, environmental issues like climate change, air and water pollution and the conservation of nature through planning. Accommodating technocentric exhibit extrinsic ethical logic caring for others whose motives are intergenerational and intergenerational equity (i.e. contemporary poor and future people); instrumental value in nature (Turner et al., 1993). Personal definition of sustainable development Sustainable development (figure 2 as cited by Huckle, 2006)) shows a connection between economic, social and environmental pillars in this modern technological society. Because sustainable development model contains a personal meaning to every individual there are many definitions of the concept. Tolba (1987) Sustainability is when you leave the world better than you found it, take no more than you need, try not to harm life or the environment, make amends if you do. Accommodating technocentric (Turner et al., 1993) are weak in sustainability. However, I may not be an extreme technocentric or ecocentric I personally believe that by being mid way I can recognise, make conscious logical decisions between economic, social and environmental issues. As a father of two young children, I want them to grow up in a clean environment where they have access to clean water and air. As humans we are unique because we have the ability, potential and opportunities to respond to threats natural or a nthropogenic- perhaps to avoid or mitigate them i.e. through technology (Barrows, 1999). NaiveSD Figure the conventional view of sustainable development is about balancing economic growth, social and environmental goals. Personal philosophy of sustainable development While studying for a Bachelor of Science (Honours) degree in Environmental and Natural Resource Management I have become aware of limits to growth, finite resources and pollution of our environment. Through education, I have gained knowledge and techniques to understand that government policies and social structures have put pressure on our environment. Education has made me more aware that this current DSP is un-sustainable and needs to scale back to become sustainable. While tools such as sustainability indicators and the ecological footprint by (Wackernagel Rees, 1996) has encouraged me to take appropriate decisions to change my behaviour on certain issues like retrofitting my home through insulation and completely moving away from a finite resource i.e. oil, to a more sustainable logwood gasification heating system. As an accommodating-technocentric, I have to agree with the principle of (Daly, 1990), Limit the scale (or economic throughput) within the Earths current capacity. Ensure that technological advancement increases efficiency rather than increasing output. Renewable sources should, not be harvested at rates that exceed regeneration rates (sustained yield). Waste emissions should not exceed the absorbing capacity of the receiving environment. Non-renewable resources must, never be exploited faster than the rate of creation of renewable substitutes. Conclusion If sustainable development continues to represent all (often mutually exclusive) things to all people, then it cannot possibly carry the intellectual weight required of it at this crucial turning point in human history (Porritt, 2006). Sustainable development should not be an indefinite concept but pushed to the forefront, of all nations to educate the youth of today, as they will be the adults of tomorrow and show them that the current neoclassical, DSP is un-sustainable. Accommodating technocentric believes in conservation, managing of natural resources and they believe in the green economy, green markets guided by economic instruments (Els) (e.g. Pollution charges etc.) (Turner et al., 1993). As an accommodating technocentric, it is possible to manage natural resources through advancement in green technology. If economic growth could be, modify through (adjusted Green accounting to measure GNP) (Turner et al., 1993). Green GNP calculates the loss of biodiversity and the effects of climate change in monetary terms. By using modern efficient technology and managing renewable resources, it will be possible to consume and generate profit while allowing it to generate back (sustained yields). Yes there is finite resources such as oil and coal but it possible to develop new technologies to substitute these i.e. Cynar PLC located in Portlaoise, Co Laois, Ireland, turns End of Life Plastic into Diesel (ELPD). Due to science and technology, they have turned a previous environmental landfill waste issue into a valuable asset.

Observation Assignment at a Park Essay -- Descriptive Park Essays Pape

Observation Assignment at a Park Hayden Park was an interesting place for a Freeze-Frame assignment. For those who have not heard of a Freeze-Frame, it is simply sitting in one spot for 15 to 20 minutes observing ones surroundings. So to continue, at first glance, Hayden Park is a typical Valley of the Sun type park. Most of these typical parks have grass, picnic tables, some trees, and usually some sort of sports availability such as a basketball court or soccer field, or both. In addition, the parks also have pleasant surroundings. But Hayden Park is located in South Phoenix, so automatically the typical standard for parks is altered. The surroundings around Hayden Park are far from what most people would consider to be pleasant. From the picnic table where I conducted my Freeze-Frame in Hayden Park I could see a junk yard with hundreds of old cars, a cement plant with loud trucks driving around the noisy machines, and a used car lot with a lot of obnoxious advertising, most of which is in Spanish. There was also a fenced in trailer park and some miscellaneous ...

For music consumers, the shift to the computer-file medium

For music consumers, the shift to the computer-file medium happened years ago. This is particularly true with demographics that have essentially come of age through the evolution of the personal computer, the internet and ecommerce.   Over the course of the early 21st century, â€Å"online buying was most popular among 25-34 year olds and least attractive to the 65+ seniors.† (Vargas, 1)   This same demographic is composed of individuals who, over more than half a decade of unrestrained music downloading access, have come to expect a number of opportunities.Specifically, there is an immediacy to this access that transcends traditional music buying methods, with the click-and-download process bypassing the need to go to a store or wait for an online-ordered item to arrive in the mail.   Songs instantly appear on the consumer’s hard-drive and may subsequently be listened to and burnt to a Compact Disc.   With literally infinite peer-to-peer communities emerging co nstantly to improve the organization, presentation and reliability of such acquisition methods, users still have countless ways to find music for free.Students   at the University of Maryland reflect this exact pattern, and have thus become part of a pattern which runs afoul of music industry needs and legal perceptions.   The proposal here will seek to resolve the impasse by researching the prospects for a partnership with legal music downloading services which will allow students to continue to download for free but under more lawful terms.2. Introduction and BackgroundThe University of Maryland, like all major universities and campuses across America, is faced with an interested and difficult challenge with regard to the issue of illegal music downloading.   It is a well-recognized fact that many students use the high-speed internet provided by the campus itself in order to use peer-to-peer trading programs that allow for the free downloading of pirating music, movies and o ther unauthorized digital items which are characterized as intellectual property.The opportunity for students to engage in this activity represents a distinct conflict of interest for the university, which does not permit the use of its channels for the piracy of music, but which also supports the entitlement of individuals to use the computer technology at their disposal with relative freedom within the limitations of the law.   This proposal will call for a research investigation which effectively determines the best way for the university to improve the legal adherence of its students while simultaneously preserving the student body’s ability to use downloading services according to their desires.The background history of this problem concerns the expansion of technological opportunities and a relative inability of music companies and campuses alike to remain abreast of resulting expectations amongst average music consumers such as those spotting college campuses.  Eve n prior to the complicating arrival of internet technologies, the issue of preserving intellectual property has long been a morass of legal and philosophical entanglements for both the originators and the consumers of said property.On the college campus and in the music industry, this issue takes particular precedence as we struggle today to find balanced ways to compensate artists, entertainers and the portals through which they are delivered to us while simultaneously serving our appetites as consumers who are not being treated well by music gatekeepers.   Bootlegging, a term used throughout history to describe all manner of counterfeiting and marketing of ill-gotten or illegal contraband, today almost automatically conjures up thoughts of the internet.This new frontier for the exchange of intellectual properties has evolved into an abyss of piracy forums and file-sharing operations, as online discussion forums, weblogs and business reports on the subject, culled from the intern et, will reveal in the resulting research project.   As we seek to devise an appropriate mode for study, we can note that there is a very clear sociological divide on how parties involved perceive the implications of this music downloading frontier.For music retailers, who to this juncture have offered hard-copy packages of music at ever-growing industry controlled rates and in the medium defined by current industry standards, the sudden transition to a setting where this content could be acquired for free and at a bypass of conventional media and gate-keeping channels was a shocking one for which most were wholly unprepared.   On the opposite end of the spectrum, the independent ability for users to develop digital exchange technology and to compile digitally stored data such as that available on purchased compact discs represented a new and desirable means of obtaining music.In part a direct product of the evolution of information technologies and in part a natural response to a music industry where output was increasingly over-priced and diminishing in artistic quality, consumers have begun not only to expect but to actively claim a new means to acquiring music.   The new digital medium, which compresses songs into computer files called MP3s, has become the commonly accepted medium for music possession amongst consumers.   In contrast, the industry is struggling only now to catch up.   The proposal here will seek to devise a university approach that inherently acknowledges this gap, and attempts to play a mediating role in bringing only presently emerging paid file-sharing programs into contact with student populations.Key terms which will be considered in the proposal are those of ‘file-sharing,’ ‘intellectual property,’ and ‘online piracy.’3. Proposed Program or Plan of WorkIn the current online file-sharing context, everyday university students have essentially become bootleggers, according to legal resear ch and assertion by both the music industry and the United States Congress.   These are sources which appear to favor the music industry institutions, but in actuality, take a narrow perspective that is damaging to compromise for all parties.   The program proposed here will be informed by a desire to overcome this hindrance to cooperation through a carefully constructed mediation whereby the university determines the best possible way to initiate an ability for students to continue to download music for free without sacrificing a relationship to industry and law.Namely, this process of information gathering and research examination will require a consultation with the music industry in particular.  Ã‚   The music trade, represented by the Recording Industry Association of America (RIAA) has insisted that downloading communities are costing the industry millions of dollars in declining sales.   Since the inception of the Napster online music swapping forum in popular culture , there is a broad awareness and exploitation of new and limitless internet resources for the acquisition of free music, with millions of American students logging on everyday to take part in the newly proliferated field of bootlegging.If one is to take the music industry as a case study of the changing nature of commerce with the integration of internet technology, there may be evidence to suggest that the retail approaches traditionally taken by many industries may be subject to extinction.   This is a fact that informs the focus of the study on the best way to court involvement of many music industry players to participate in campus programs designed to streamline downloading opportunities for students.Data gathering will be conducted through a close consultation with such pay sites as Rhapsody and iTunes, which offer users the opportunity to pay either subscription fees or monthly charges.   The University will investigate the potential for partnership with such services, ma king one or multiple downloading sites accessible to students as a part of the university enrollment package.The research process will therefore be structured around a correlation between the apparent downloading practices of students, which can be considered by way of a thorough literature review on current university piracy patterns, and the various terms upon which music industry players are willing to participate in programs which increase user access across university settings.   One expected challenge in this research process is the likelihood that gatekeeper based file downloading programs will not offer a sufficient alternative to many students who already enjoy the benefits of peer to peer trading.   This is an issue which inclines us to enter the proposal with an intent to evaluate and promote the distinct benefits of legal downloading where both options are available to individuals at no cost.4. Qualifications and ExperienceThe process of developing this experimental research process will primarily be based upon the dispatching of university personnel to effectively navigate the marketing aspects which are likely to take a center stage in the resolution of mutually beneficial programs for industry players and students.   Likewise, one who is familiar with the subject of student behaviors in this context will be dispatched to conduct the literature reviewer on habituation.5. BudgetThe cost of the process will be relatively modest, with major resources being limited to those required to conduct research on present behaviors.   It is the proposed ambition here that partnership with many of these services will be directly based upon the presence of agreed-upon sponsorship arrangements in which students are granted unfettered access to programs in exchange for the university’s promotion of service brand names.   Thus, the cost should be no greater than an estimated $10,000 required for the time and personnel used to conduct basic researc h.6. AppendicesThe task schedule will be centered on the start of a new fall semester, with the summer months employed to gain the partnerships needed to implement a trial program for incoming students.Bibliography:Borland, John.   (April 9, 2003).   Music Industry:   Piracy is choking sales.   CNET News. Online at .Garrity, Brian.   (2004).   MP3 Blog sites cause concern.   Billboard Magazine.  McClintock, Pamela.   (March 14, 2004)   Copyright Piracy Draws Anti-Terror Scrutiny.   Washington Variety.Timms, Dominic.   (July 9, 2004).   Online piracy dogs movie industry.   The Guardian.Vargas, Melody.   (2005).   Cyberspace Vs. Parking Mall Space.   About the Retail   Industry.   Online at   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   .

Health Promotion in Nursing Practice Essay

Health promotion has become a key part of healthcare in today’s health industry. Promoting healthy lifestyles and behaviors and prevention of disease has shifted to a forefront position in the arena of healthcare. Health promotion is defined by the World Health Organization as â€Å"the process which enables people to improve control over the determinants of health and as a result to improve their own health.†(Jadelhack, 2012, p. 65) Promoting wellness and developing strategies to obtain this including confrontation of obstacles and barriers to wellness has become mainstream in nursing practice. Nurses now incorporate areas of education, practice, methodology, and research which has set them at the cutting edge in health promotion. Studies have shown that health promotion is highly cost-effective and as health costs rise, targeting diseases that are preventable such as hypertension, obesity, diabetes, COPD, and communicable diseases such as Hepatitis and HIV can greatly diminish healthcare costs. Promoting prevention rather than just curing disease after it occurs will reduce healthcare costs exponentially. In the past, nurses provided patient education arranged at teaching patients how to manage current illness, the focus was on the present. In today’s nursing the focus is now on maintaining optimum health and behaviors that promote healthy lifestyles in effect heading off disease before it occurs. The spotlight is now on future health and management of wellness and on remaining healthy. In order to do this, nurses must possess a strong understanding of the disease process and interventions that can be made in order to guide the patient and communities. They also must be well educated and knowledgeable in evidence-based practice and methods to coach and teach patients as well as  family members. Nurses play a key role in guiding decisions in health by individuals, families and communities. They must understand theories, models and practices and be equipped to implem ent interventions as well as evaluate effectiveness and redesign the approach to meet the desired outcome. As people become more aware of the benefits of good health and aware of their own health, community wellness is likely to improve. In order to facilitate and implement these changes, information delivery must be adequate and appropriate. Nurses must be educated in the delivery of health education and equipped to head off barriers to learning before they happen. Understanding cultural diversity and learning models promote better education of patients and communities. Advocating for healthy behaviors and lifestyles must be implemented and promoted at every contact with the patient. This is already seen in action by incentives for smoking cessation and weight loss by organizations and insurance companies. The public must be given the appropriate tools to enable them to make the changes necessary to promote wellness goals. In addition, optimizing opportunities during patient contact must be made. Every contact is an opportunity to advance healthy behaviors and to education patients and f amilies. Clinic visits alone should not be the only interaction nurses utilize to address health promotion. Dressing changes, injections, home health visits, and telephone contact are all optimal times to promote healthy behavior and educate patients. The platform for teaching comes in many settings for nurses and must be utilized to the highest extent possible. Health promotion comes in three formats, primary, secondary, and tertiary. The first level of health care, or primary prevention is provisioned to promote health and prevention of disease. The second level or secondary prevention is aimed at early identification of disease. Targeting high risk individuals in which the disease process has not yet manifested itself in order to promote measures that minimize the effects of disease. The third level of health care is known as tertiary prevention. This level of care involves care of disease that is already established. It works to restore the best level of function and disease management. It also promotes diminishing any further advancement of the disease process. The main difference bet ween the three levels of care is primarily the extent of disease and the level of affliction faced by the patient. Primary level of care deals mainly with  healthy individuals who have not yet displayed evidence of disease. This level deals with lessening the propensity for disease through methods such as vitamins, immunizations, weight control, smoking cessation and other healthy lifestyle behaviors. The secondary level addresses care geared towards maintaining the level of health the patient is currently at and preventing advancement of disease. An example of this would be a patient who has a family history of hypertension whose blood pressure readings are increasingly elevated. Health promotion would be designed to avoid onset of the disease as well as health lifestyle changes to limit the already present risk. In tertiary prevention, care involves addressing health conditions and disease that have already manifested. The goal of this level is to return the patient to an optimal level of functioning and preventing further progression of the disease. Support of the patient’s current health status and educating them to prevent complications as a result of the disease. This is demonstrated as educating a Hepatitis C patient on the importance of discontinuing alcohol consumption and safe sex practices to prevent transmission and coinfections. The nursing role extends well beyond primary care and basic skills. Health promotion is a progressive way nurses can assist patients, providers and communities in implementing and advocating for wellness and prevention of disease. References Baker, D. (2007). Media Review: Health Promotion in Nursing Practice. Retrieved from http://www.acme-articles.com/article/Healthcare_Systems/Health_Promotion_In_Nursing_Practice/87821 Jadelhack, R. (2012). Health Promotion in Nursing and Cost-Effectiveness. Journal of Cultural Diversity, 19(2), 65-68. Retrieved from http://eds.a.ebscohost.com.library.gcu.edu:2048/eds/detail?vid=3&sid=ac36e1ac-7283-45be-9086 d4f5b296ea41@sessionmgr4001&hid=4205&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ==#db=ccm&AN=2011602897 Lopes M., de Fatima Antero Sousa Machado, M., Barroso, L., Macà ªdo, E., Costa, R., & de Sousa Furtado, L. (2013). Health Promotion in the Perception of the Strategy of Family Health Nursing Professionals. 14(1), 60-70. Retrieved from